• Guerrilla Marketing

    In this issue, we will explore the topic of guerrilla marketing. How to use unconventional and low-cost tactics to create a buzz and awareness around your brand, product, or campaign. Marketing term of the day: Guerrilla Marketing Guerrilla marketing is a marketing tactic. Where a company uses surprise and/or unconventional interactions in order to promote…


  • Brand Extensions

    Brand extensions are a type of marketing strategy that involves leveraging an existing brand name or image to launch new products or services in different categories or markets. Its purpose is to leverage your brand awareness and equity to create more revenue streams and reach new customers. Brand extensions can help you achieve various marketing…


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