• Chalhoub Group’s Leap into the Metaverse

    A Leap into the Metaverse with Christofle’s “925 Genesis MOOD” NFT Collection, this was back in 2022. Embracing the Digital Frontier In an era where digital transformation is not just a trend but a necessity, Chalhoub Group has made an audacious leap into the Metaverse with its inaugural NFT collection, “925 Genesis MOOD,” in collaboration…

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  • Guerrilla Marketing

    In this issue, we will explore the topic of guerrilla marketing. How to use unconventional and low-cost tactics to create a buzz and awareness around your brand, product, or campaign. Marketing term of the day: Guerrilla Marketing Guerrilla marketing is a marketing tactic. Where a company uses surprise and/or unconventional interactions in order to promote…

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  • Viral Marketing

    In this issue, we will explore the topic of viral marketing. How to create a message and spread a message capturing the attention of your audience. But before we dive into that, let’s start with a fun riddle to test your marketing knowledge. Can you guess the answer? Riddle of the day: What is a type…

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