• How Digital Marketing is a Growth Driver

    In today’s competitive landscape, start-ups face unique challenges. They must engage customers, optimize products, and scale efficiently, all while managing limited resources. Digital marketing enables growth through dynamic and cost-effective methods. It allows connecting with audiences, gathering insights, and supporting business development. A recent study “Linking the potentials of extended digital marketing impact and start-up…

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  • The Surround Sound Method

    Welcome to MENA Review, the newsletter for marketers who want to learn how to grow their business and reach their customers in the Middle East and North Africa region. In this issue, we will explore one of the most effective digital marketing techniques. This technique is called the Surround Sound Method, and it can help…

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  • Brand Extensions

    Brand extensions are a type of marketing strategy that involves leveraging an existing brand name or image to launch new products or services in different categories or markets. Its purpose is to leverage your brand awareness and equity to create more revenue streams and reach new customers. Brand extensions can help you achieve various marketing…

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