• Chalhoub Group’s Leap into the Metaverse

    A Leap into the Metaverse with Christofle’s “925 Genesis MOOD” NFT Collection, this was back in 2022. Embracing the Digital Frontier In an era where digital transformation is not just a trend but a necessity, Chalhoub Group has made an audacious leap into the Metaverse with its inaugural NFT collection, “925 Genesis MOOD,” in collaboration…

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  • How Digital Marketing is a Growth Driver

    In today’s competitive landscape, start-ups face unique challenges. They must engage customers, optimize products, and scale efficiently, all while managing limited resources. Digital marketing enables growth through dynamic and cost-effective methods. It allows connecting with audiences, gathering insights, and supporting business development. A recent study “Linking the potentials of extended digital marketing impact and start-up…

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  • Personalization

    Welcome to another issue of MENA Review, the weekly newsletter that brings you the latest insights and trends in marketing in the Middle East and North Africa region. In this issue, we will explore how to use personalization in marketing to create and nurture a loyal and engaged community of customers, fans, and advocates for…

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  • Marketing Technology (Martech)

    Welcome to the first issue of MENA Review: Marketing, the newsletter that brings you the latest trends, insights and best practices in marketing in the Middle East and North Africa. In this issue, we will cover the following topics: This week’s brain teaser! Can you solve this riddle? I am a word that begins with…

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