-
Understanding Spending Habits
Happy 2025! In today’s digital age, deciphering and influencing consumer spending behavior has become an intricate blend of art and science. Credit and debit card issuers are leveraging the principles of behavioral economics and the precision of data analytics to drive higher spending and foster customer loyalty. This article delves into how these two disciplines…
-
Unlocking the Potential of AI-Powered Personalization in Marketing
Unlocking the Power of AI in Marketing: The Egyptian Tourism Authority’s Transformative Campaign Artificial Intelligence (AI) is reshaping the world of marketing. Providing businesses with innovative tools to refine their strategies and achieve remarkable results. One exemplary case is the Egyptian Tourism Authority’s (ETA) AI-powered marketing campaign. Which brilliantly illustrates how AI can be leveraged…
-
Marketing Automation
What is Marketing Automation? It is the use of software to automate marketing processes and campaigns, across multiple channels, such as email, web, social, and text. The utilization of such technology can help marketers target customers with relevant and timely messages, based on their behaviour, preferences, and needs. Marketing automation can also help marketers measure…
