• Chalhoub Group’s Leap into the Metaverse

    A Leap into the Metaverse with Christofle’s “925 Genesis MOOD” NFT Collection, this was back in 2022. Embracing the Digital Frontier In an era where digital transformation is not just a trend but a necessity, Chalhoub Group has made an audacious leap into the Metaverse with its inaugural NFT collection, “925 Genesis MOOD,” in collaboration…

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  • Rhetorical Triangle in Marketing

    Welcome to the latest issue of MENA Review. The weekly newsletter for readers interested in marketing in the Middle East and North Africa region. We will be exploring how Rhetorical Triangle can be used to create effective marketing campaigns. We will also review three case studies of brands that have successfully applied the concept to…

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  • Brand Activation

    Happy Holidays! Welcome to the latest issue of MENA Review, the weekly newsletter for marketers interested in the Middle East and North Africa region. We hope you had a wonderful time as well. In this issue, we will explore the topic of brand activation, how to create events, experiences, and interactions that forge lasting emotional…

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  • Influencer Marketing

    Welcome to the third issue of MENA Review, the newsletter that brings you the latest trends, insights and best practices in marketing in the Middle East and North Africa. In this issue, we will cover the following topics: This week’s brain teaser! Can you solve this riddle? I am a word that begins with I.…

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