• Brand Activation

    Happy Holidays! Welcome to the latest issue of MENA Review, the weekly newsletter for marketers interested in the Middle East and North Africa region. We hope you had a wonderful time as well. In this issue, we will explore the topic of brand activation, how to create events, experiences, and interactions that forge lasting emotional…

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  • Guerrilla Marketing

    In this issue, we will explore the topic of guerrilla marketing. How to use unconventional and low-cost tactics to create a buzz and awareness around your brand, product, or campaign. Marketing term of the day: Guerrilla Marketing Guerrilla marketing is a marketing tactic. Where a company uses surprise and/or unconventional interactions in order to promote…

    mgsharaiha

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