• Attribution Models

    In this article, we will explore the topic of marketing attribution models. Which are a way of measuring the impact of different marketing channels and campaigns on customer conversion. The models can help understand which marketing efforts are most effective in driving conversions and optimizing the marketing mix. They can also help improve return on…

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  • Marketing Automation

    What is Marketing Automation? It is the use of software to automate marketing processes and campaigns, across multiple channels, such as email, web, social, and text. The utilization of such technology can help marketers target customers with relevant and timely messages, based on their behaviour, preferences, and needs. Marketing automation can also help marketers measure…

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