• Product vs. Experience in Jordan’s Coffee Scene

    Welcome to this week’s MENA Review, exploring the vibrant marketing landscape of the Middle East and North Africa. This read focuses on Jordan’s thriving coffee culture, examining the crucial synergy between product and experience. We’ll analyze prevailing trends and offer strategic insights for brands seeking to differentiate themselves in this competitive market. Defining the Experience…

    mgsharaiha

  • Brand Activation

    Happy Holidays! Welcome to the latest issue of MENA Review, the weekly newsletter for marketers interested in the Middle East and North Africa region. We hope you had a wonderful time as well. In this issue, we will explore the topic of brand activation, how to create events, experiences, and interactions that forge lasting emotional…

    mgsharaiha

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