• Understanding Spending Habits

    Happy 2025! In today’s digital age, deciphering and influencing consumer spending behavior has become an intricate blend of art and science. Credit and debit card issuers are leveraging the principles of behavioral economics and the precision of data analytics to drive higher spending and foster customer loyalty. This article delves into how these two disciplines…

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  • Chalhoub Group’s Leap into the Metaverse

    A Leap into the Metaverse with Christofle’s “925 Genesis MOOD” NFT Collection, this was back in 2022. Embracing the Digital Frontier In an era where digital transformation is not just a trend but a necessity, Chalhoub Group has made an audacious leap into the Metaverse with its inaugural NFT collection, “925 Genesis MOOD,” in collaboration…

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  • How Digital Marketing is a Growth Driver

    In today’s competitive landscape, start-ups face unique challenges. They must engage customers, optimize products, and scale efficiently, all while managing limited resources. Digital marketing enables growth through dynamic and cost-effective methods. It allows connecting with audiences, gathering insights, and supporting business development. A recent study “Linking the potentials of extended digital marketing impact and start-up…

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  • The Surround Sound Method

    Welcome to MENA Review, the newsletter for marketers who want to learn how to grow their business and reach their customers in the Middle East and North Africa region. In this issue, we will explore one of the most effective digital marketing techniques. This technique is called the Surround Sound Method, and it can help…

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  • Attribution Models

    In this article, we will explore the topic of marketing attribution models. Which are a way of measuring the impact of different marketing channels and campaigns on customer conversion. The models can help understand which marketing efforts are most effective in driving conversions and optimizing the marketing mix. They can also help improve return on…

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