• Brand Activation

    Happy Holidays! Welcome to the latest issue of MENA Review, the weekly newsletter for marketers interested in the Middle East and North Africa region. We hope you had a wonderful time as well. In this issue, we will explore the topic of brand activation, how to create events, experiences, and interactions that forge lasting emotional…

    mgsharaiha

  • Guerrilla Marketing

    In this issue, we will explore the topic of guerrilla marketing. How to use unconventional and low-cost tactics to create a buzz and awareness around your brand, product, or campaign. Marketing term of the day: Guerrilla Marketing Guerrilla marketing is a marketing tactic. Where a company uses surprise and/or unconventional interactions in order to promote…

    mgsharaiha

  • Marketing Collaboration Strategies

    In this issue, we will explore the topic of collaborative marketing, which is defined as two or more brands working on initiatives for the benefit of the collective. We will also share four case studies on how some brands in the MENA region have successfully implemented collaborative marketing, and the lessons we can learn from…

    mgsharaiha

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