• Chalhoub Group’s Leap into the Metaverse

    A Leap into the Metaverse with Christofle’s “925 Genesis MOOD” NFT Collection, this was back in 2022. Embracing the Digital Frontier In an era where digital transformation is not just a trend but a necessity, Chalhoub Group has made an audacious leap into the Metaverse with its inaugural NFT collection, “925 Genesis MOOD,” in collaboration…

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  • How Digital Marketing is a Growth Driver

    In today’s competitive landscape, start-ups face unique challenges. They must engage customers, optimize products, and scale efficiently, all while managing limited resources. Digital marketing enables growth through dynamic and cost-effective methods. It allows connecting with audiences, gathering insights, and supporting business development. A recent study “Linking the potentials of extended digital marketing impact and start-up…

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  • Guerrilla Marketing

    In this issue, we will explore the topic of guerrilla marketing. How to use unconventional and low-cost tactics to create a buzz and awareness around your brand, product, or campaign. Marketing term of the day: Guerrilla Marketing Guerrilla marketing is a marketing tactic. Where a company uses surprise and/or unconventional interactions in order to promote…

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  • The Surround Sound Method

    Welcome to MENA Review, the newsletter for marketers who want to learn how to grow their business and reach their customers in the Middle East and North Africa region. In this issue, we will explore one of the most effective digital marketing techniques. This technique is called the Surround Sound Method, and it can help…

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  • Brand Recognition

    The concept of Brand Recognition is more complicated than one might think. It cannot be understood in isolation and as we usually compare a brand to other competing or complimentary brands. Only then would it be capable to compare features and services, and the compatibility to its partner brands. In his book Global Brand Strategy,…

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  • Brand Extensions

    Brand extensions are a type of marketing strategy that involves leveraging an existing brand name or image to launch new products or services in different categories or markets. Its purpose is to leverage your brand awareness and equity to create more revenue streams and reach new customers. Brand extensions can help you achieve various marketing…

    mgsharaiha

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