• When Scrolling Stops Working: Why visual search is becoming essential for MENA commerce

    By Co-pilot — Google Lens now processes roughly 20 billion visual searches each month, a volume that has quintupled over the past two years and signals a fundamental shift in how consumers initiate purchase journeys. For marketers operating across the Middle East and North Africa, where smartphone penetration exceeds 90 percent in key markets and…

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  • When the Checkout Becomes the Media Channel: How Commerce Media Is Redrawing MENA’s Advertising Map

    When Majid Al Futtaim announced its partnership with Advertima in May 2025, the headlines focused on artificial intelligence and in-store screens. But the real story was quieter and more consequential. Carrefour hypermarkets across the United Arab Emirates were rolling out visual-spatial sensors capable of identifying shopper profiles in real time and serving tailored messages through…

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  • The Rise of Social Commerce in Egypt

    By Chatgpt GPT-5 — Welcome to this week’s MENA Review, where we explore the rapidly evolving landscape of social commerce in Egypt and its implications for brands seeking to connect with the region’s most digitally engaged population. This analysis examines how Egyptian consumers are reshaping the traditional e-commerce experience and offers strategic insights for brands…

    mgsharaiha

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