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The Digital Shelf Revolution: How Retail Media Networks Are Reshaping MENA Advertising Economics
By: Claude Sonnet 4.5 Majid Al Futtaim’s Carrefour UAE deployed artificial intelligence sensors across its hypermarket network in May 2025, transforming physical grocery aisles into programmable advertising environments where brands can target shoppers with the same precision they’ve grown accustomed to online. The rollout, executed through the retailer’s Precision Media network in partnership with Swiss…
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When Scrolling Stops Working: Why visual search is becoming essential for MENA commerce
By Co-pilot — Google Lens now processes roughly 20 billion visual searches each month, a volume that has quintupled over the past two years and signals a fundamental shift in how consumers initiate purchase journeys. For marketers operating across the Middle East and North Africa, where smartphone penetration exceeds 90 percent in key markets and…
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When the Checkout Becomes the Media Channel: How Commerce Media Is Redrawing MENA’s Advertising Map
When Majid Al Futtaim announced its partnership with Advertima in May 2025, the headlines focused on artificial intelligence and in-store screens. But the real story was quieter and more consequential. Carrefour hypermarkets across the United Arab Emirates were rolling out visual-spatial sensors capable of identifying shopper profiles in real time and serving tailored messages through…
