-
When the Checkout Becomes the Media Channel: How Commerce Media Is Redrawing MENA’s Advertising Map
When Majid Al Futtaim announced its partnership with Advertima in May 2025, the headlines focused on artificial intelligence and in-store screens. But the real story was quieter and more consequential. Carrefour hypermarkets across the United Arab Emirates were rolling out visual-spatial sensors capable of identifying shopper profiles in real time and serving tailored messages through…
