• Chalhoub Group’s Leap into the Metaverse

    A Leap into the Metaverse with Christofle’s “925 Genesis MOOD” NFT Collection, this was back in 2022. Embracing the Digital Frontier In an era where digital transformation is not just a trend but a necessity, Chalhoub Group has made an audacious leap into the Metaverse with its inaugural NFT collection, “925 Genesis MOOD,” in collaboration…

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  • How Digital Marketing is a Growth Driver

    In today’s competitive landscape, start-ups face unique challenges. They must engage customers, optimize products, and scale efficiently, all while managing limited resources. Digital marketing enables growth through dynamic and cost-effective methods. It allows connecting with audiences, gathering insights, and supporting business development. A recent study “Linking the potentials of extended digital marketing impact and start-up…

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  • Rhetorical Triangle in Marketing

    Welcome to the latest issue of MENA Review. The weekly newsletter for readers interested in marketing in the Middle East and North Africa region. We will be exploring how Rhetorical Triangle can be used to create effective marketing campaigns. We will also review three case studies of brands that have successfully applied the concept to…

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  • Brand Activation

    Happy Holidays! Welcome to the latest issue of MENA Review, the weekly newsletter for marketers interested in the Middle East and North Africa region. We hope you had a wonderful time as well. In this issue, we will explore the topic of brand activation, how to create events, experiences, and interactions that forge lasting emotional…

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  • Guerrilla Marketing

    In this issue, we will explore the topic of guerrilla marketing. How to use unconventional and low-cost tactics to create a buzz and awareness around your brand, product, or campaign. Marketing term of the day: Guerrilla Marketing Guerrilla marketing is a marketing tactic. Where a company uses surprise and/or unconventional interactions in order to promote…

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  • The Surround Sound Method

    Welcome to MENA Review, the newsletter for marketers who want to learn how to grow their business and reach their customers in the Middle East and North Africa region. In this issue, we will explore one of the most effective digital marketing techniques. This technique is called the Surround Sound Method, and it can help…

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  • Personalization

    Welcome to another issue of MENA Review, the weekly newsletter that brings you the latest insights and trends in marketing in the Middle East and North Africa region. In this issue, we will explore how to use personalization in marketing to create and nurture a loyal and engaged community of customers, fans, and advocates for…

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  • Attribution Models

    In this article, we will explore the topic of marketing attribution models. Which are a way of measuring the impact of different marketing channels and campaigns on customer conversion. The models can help understand which marketing efforts are most effective in driving conversions and optimizing the marketing mix. They can also help improve return on…

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  • Brand Recognition

    The concept of Brand Recognition is more complicated than one might think. It cannot be understood in isolation and as we usually compare a brand to other competing or complimentary brands. Only then would it be capable to compare features and services, and the compatibility to its partner brands. In his book Global Brand Strategy,…

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  • Marketing Automation

    What is Marketing Automation? It is the use of software to automate marketing processes and campaigns, across multiple channels, such as email, web, social, and text. The utilization of such technology can help marketers target customers with relevant and timely messages, based on their behaviour, preferences, and needs. Marketing automation can also help marketers measure…

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  • Brand Extensions

    Brand extensions are a type of marketing strategy that involves leveraging an existing brand name or image to launch new products or services in different categories or markets. Its purpose is to leverage your brand awareness and equity to create more revenue streams and reach new customers. Brand extensions can help you achieve various marketing…

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  • Viral Marketing

    In this issue, we will explore the topic of viral marketing. How to create a message and spread a message capturing the attention of your audience. But before we dive into that, let’s start with a fun riddle to test your marketing knowledge. Can you guess the answer? Riddle of the day: What is a type…

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  • Brand Community Building

    In this issue, we will explore the topic of community building, and how you can create and nurture a loyal and engaged community of customers, fans, and advocates for your brand, product, or service. Community building is a type of marketing strategy that involves creating valuable content and experiences for a specific group of people who…

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  • Gamification

    In this issue, we will explore how gamification can boost your marketing in a fun and interactive way. Gamification is the use of game elements and mechanics in non-game contexts. Gamification can help you increase user engagement, generate leads, collect data, improve customer satisfaction, and drive sales. Sounds exciting, right? Let’s dive in and see…

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  • Marketing Collaboration Strategies

    In this issue, we will explore the topic of collaborative marketing, which is defined as two or more brands working on initiatives for the benefit of the collective. We will also share four case studies on how some brands in the MENA region have successfully implemented collaborative marketing, and the lessons we can learn from…

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  • Brand Affinity

    Welcome to the sixth issue of MENA Review, the weekly newsletter that brings you the latest insights and trends in marketing for the Middle East and North Africa region. In this issue, we will explore the concept of brand affinity, why it matters, and how some brands have successfully built it with their customers. But…

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  • Neuromarketing

    Welcome to the fifth issue of MENA Review, your weekly newsletter bringing you the latest insights and trends in the world of marketing. In this edition, we will delve into the fascinating world of neuromarketing and explore how brands in the MENA region have leveraged this powerful technique to create impactful ad campaigns. So, let’s…

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  • Incidental Advertising

    Are you curious about incidental advertising and how it is affecting consumers? In this week’s newsletter we explore the phenomenon of incidental advertising and how it works in today’s media climate.  We’ll start with a definition of incidental advertising, then move on to why it’s becoming increasingly popular with marketers. After that, we’ll examine the…

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  • Influencer Marketing

    Welcome to the third issue of MENA Review, the newsletter that brings you the latest trends, insights and best practices in marketing in the Middle East and North Africa. In this issue, we will cover the following topics: This week’s brain teaser! Can you solve this riddle? I am a word that begins with I.…

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  • Omnichannel Marketing

    Welcome to the second issue of MENA Review, the newsletter that brings you the latest trends, insights and best practices in marketing in the Middle East and North Africa. In this issue, we will cover the following topics: We hope you enjoy reading this issue and find it useful for your marketing endeavours. If you…

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  • Marketing Technology (Martech)

    Welcome to the first issue of MENA Review: Marketing, the newsletter that brings you the latest trends, insights and best practices in marketing in the Middle East and North Africa. In this issue, we will cover the following topics: This week’s brain teaser! Can you solve this riddle? I am a word that begins with…

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